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      ::  Module 1 :- Introduction

  • Introduction to Internet Marketing (SEM)
  • Pre-requisites for SEM
  • Keywords
  • Traffic
  • Niche Audience
  • Conversion
  • Search Engine Visibility
  • Mystery of SEO?
  • Basics of Domain Names
  • Assignment
 

      ::  Module 2 :- Understanding Search Engines

  • Classification of Search Engines
  • How Search Engines Rank Pages
  • Top Crawler Based Search Engines
  • Page Rank
  • Alexa Rank
  • Google Dance
  • Golden Rule (SEO is done to web page and not website)
  • Google Sandbox
  • Hilltop Algorithm
  • Important Optimization Factors (Page Rank, Anchor Text, Semantics)
  • Assignment
 

      ::  Module 3 :- Keyword Research

  • Niche Audience
  • Getting Suggestions
  • Daily World Search
  • Competition
  • K.E.I (Keyword Effectiveness index)
  • Assignment
 

      ::  Module 4 :- Selection of Domain Name

  • Keyword Specific URL
  • Use of Hyphens
  • Inner Pages URL
  • Domain Preference
  • Assignment
 

      ::  Module 5 :- On Page Optimization

  • Basics of On-page Optimization
  • Title Tag Creation
  • Meta Tags Creation
  • Heading Tags Importance
  • Bold Tags
  • Anchor Text
  • Image Tag and it’s Attributes
  • Important Factors for Keywords
  • Content – Heart of SEO
  • Optimizing Layout of your pages
  • Assignment
 

      ::  Module 6 :- Additional On Page Optimization Concepts

  • Sitemaps Importance and Creation
  • Robots.txt creation
  • Assignment
 

      ::  Module 7 :- Off Page Optimization

  • Basics of Off Page Optimization
  • Factors for Off Page Optimization
  • Link Building Strategies
  • Traffic Building Strategies
  • Search Engine Submission
  • Directory Submissions (Category Selection)
  • Article Submissions
  • Press Releases
  • Blog Submissions and Reviews
  • Yahoo! Answers and SEO
  • Social Bookmarking Basics
  • Forums and Signatures
  • Assignment
 

      ::  Module 8 :- Types of SEO

  • White Hat SEO
  • Black Hat SEO
  • Grey Hat SEO
  • What to do if your site has been penalized?
  • Assignement
 

      ::  Module 9 :- Reporting and Management Tools

  • Introduction to Google Analytics & Pyramid Model
  • Installing Google Analytics on the Website
  • Site Usage
  • Visitors
  • Geographic Analysis
  • Traffic Sources
  • Content Analysis
  • Goals Setting and Tracking
  • Google Webmaster Tools
  • Assignment
 
 
   
  
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