Adwords Training

Syllabus

  • Duration: 2 Months
  • Project: 2 Weeks
Module 1 :- Pay Per Click Marketing (Google AdWords & Bing)
  • Overview of Search Engine Marketing Paid Advertising or Pay per Click (PPC) Advertising
  • Introduction to Paid Advertising Services
  • How Google AdWords & Bing works
  • How to set up an effective Google Adwords ¬†& Bing Campaign
  • Using professional tools to pick the right keywords for success
  • Analysing your market online
  • How to write effective Adword Ad copy
  • How to set budgets
  • How to set up a locally targeted campaign
  • Improving your Click Through Rate (CTR)
  • Landing pages for success
  • Managing Your Campaigns on an ongoing basis
  • Advanced Keyword Research
  • How to see what the competition is bidding on
  • Writing even more compelling ads
  • Advanced Campaign Optimization
  • Creating Reports
  • Automating Report Generation
  • A/B Testing
  • Why CTR is Important
  • Improving CTR
  • Regional Targeting
  • Keyword Bracketing
  • Using the Google Keyword Tool
  • Understanding My Client Center¬† (MCC)
  • Assignment
Module 2 :- Preparation of Global Certifications

Google Certification:

  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising

BING Certification :

  • Microsoft Bing Ads
Module 3 :- Video Marketing
  • How digital video works?
  • Setting your objectives for developing your video implementation
  • Viral' video and how this works
  • User generated content and how you can take part.
Module 4 :- Digital Display (Banner)Advertisement
  • Display Advertising Overview
  • Summary of top advertisers
  • Overview of advertising industry
  • Banner types and sizes
  • Advertising rates and revenues
  • Cost per click
  • Cost per impression
  • Developing your campaigns
  • Flash, multimedia & interactive advertising
  • Tracking, Metrics and Measuring
  • Case studies
  • Getting better results
  • Maximizing revenues
  • Ad creative and ad copy.
Module 5 :- Interview Preparation & Project
  • Interview Preparation
  • Online Business Opportunities.
  • Case Studies
  • Live Projects.