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      ::  Module 1 :- Introduction

  • Introduction to Internet Marketing (SEM)
  • Classification of SEM (SEO and PPC)
  • How SEO affects your business
  • Keywords
  • Traffic
  • Niche Audience
  • Conversion
  • Search Engine Visibility
  • Mystery of SEO?
  • Basics of Domain Names
  • Assignment
 

      ::  Module 2 :- Understanding Search Engines

  • Classification of Search Engines
  • How Search Engines Rank Pages
  • Top Crawler Based Search Engines
  • Page Rank
  • Alexa Rank
  • Google Dance
  • Golden Rule (SEO is done to web page and not website)
  • Google Sandbox
  • Hilltop Algorithm
  • What is Search Engine's Algorithms
  • Assignment
 

      ::  Module 3 :- Keyword Research with Google Keyword Planner

  • Niche Audience
  • Getting Suggestions
  • Daily World Searches
  • Competition
  • K.E.I (Keyword Effectiveness index)
  • Assignment
 

      ::  Module 4 :- Selection of Domain Name

  • How to Select a Domain Name
  • Keyword Specific URL
  • Use of Hyphens
  • Inner Pages URL
  • Domain Preference
  • Assignment
 

      ::  Module 5 :- Content Heart of SEO

  • What is Content Writing?
  • SEO Friendly Content Writing
  • Keyword Specific Content
  • Fresh Content
  • No Duplication
  • No keyword Stuffing
  • Keyword Density, Frequency & Prominence.
  • Google Panda, Penguin & Humming Bird
  • Assignment
 

      ::  Module 6 :- On Page Optimization Concepts

  • What is On-Page Optimization
  • Page Naming {URL Structuring} and Folder Naming
  • Title Tag Creation
  • Meta Tags Creation
  • Heading Tags Importance
  • Bold Tags
  • Anchor Text
  • Headings Tags {H1 to H6}
  • Image Tag and it's Attributes
  • Important Factors for Keywords
  • Optimizing Layout of your pages
  • HTML Validation using W3C
  • Sitemaps Importance and Creation
  • Robots.txt use & creation
  • Page Speed Optimization Tool
  • SEO Sheet Creation & Execution
  • Handling Canonicalization Issues
  • hCard Integration
  • Redirects
  • Alexa Integration
  • Assignment
 

      ::  Module 7 :- SEO for Ecommerce & International SEO

  • Understanding SEO and ecommerce
  • Working with semantic HTML
  • The technical components of ecommerce
  •  Exploring ecommerce information architecture
  •  Producing ecommerce content
  • Leveraging link building and social media for ecommerce
  • Adapting ecommerce websites for international audiences
  • Understanding cultural aspects of international SEO
  • Optimizing technical content for international audiences
  • Building links for an international audience
  • Assignment
 

      ::  Module 8 :- Google & Yahoo Webmasters Tools

  • Site Configuration, Geographic Targeting & Setting
  • Health : Crawl Errors, Crawl Stats, Blocked URLs, Fetch as Google, Index Status & Malware
  • Traffic : Search Quires, Link to your site, Internal Links,
  • Optimization : Sitemaps, Remove Urls, HTML & Content Keywords
  • Site Performance
  • Assignment
 

      ::  Module 9 :- Off Page Optimization

  • Basics of Off Page Optimization
  • Factors for Off Page Optimization
  • Link Building Strategies
  • Traffic Building Strategies
  • Search Engine Submission
  • Directory Submissions
  • Article Submissions
  • Press Releases
  • Yahoo! Answers and SEO
  • Social Bookmarking
  • Video Submissions
  • Classified Posting
  • Forums Posting and Signatures
  • Search Operators
  • Link Wheel
  • Hubpages Creation
  • Squidoo Lens Creation
  • Assignment
 

      ::  Module 10 :- Blogging

  • Design your Blog
  • Blogs  Commenting
  • Guest Blogging
  • Add a Gadget
  • Blog Submissions and Reviews
  • RSS Feeds Submissions
  • Assignment
 

      ::  Module 11 :- Local Search Google +

  • Understanding Google+ Local Search
  • Setting up and optimizing Google+ Local
  • Getting more reviews for your business
  • Optimizing your website for local search
  • Google Plus Posts and Photos
  • Google Plus Circles and Communities
  • Google Hangouts
  • Google Plus for Business
  • Assignment
 

      ::  Module 12 :- Types of SEO

  • White Hat SEO
  • Black Hat SEO
  • Grey Hat SEO
  • What to do if your site has been penalized?
  • Assignment
 

      ::  Module 13 :- Reporting and Management Tools (Google Analytics)

  • Introduction to Google Analytics & Pyramid Model
  • Installing Google Analytics on the Website
  • Site Usage
  • Visitors - Unique visitors, Geographic and language information
  • Geographic Analysis, & Technical reports
  • Traffic Sources- Direct, referring, and search traffic
  • Content Analysis
  • Pages and Landing Pages
  • Goals Setting and Tracking
  • Google Analytics Certification
  • Intro Google Analytics Certification
  • Assignment
 

      ::  Module 14 :- Pay Per Click Marketing (Google AdWords & Bing)

  • Overview of Search Engine Marketing
    Paid Advertising or Pay per Click (PPC) Advertising
  • Introduction to Paid Advertising Services
  • How Google AdWords & Bing works
  • How to set up an effective Google Adwords  & Bing Campaign
  • Using professional tools to pick the right keywords for success
  • Analysing your market online
  • How to write effective Adword Ad copy
  • How to set budgets
  • How to set up a locally targeted campaign
  • Improving your Click Through Rate (CTR)
  • Landing pages for success
  • Managing Your Campaigns on an ongoing basis
  • Advanced Keyword Research
  • How to see what the competition is bidding on
  • Writing even more compelling ads
  • Advanced Campaign Optimization
  • Creating Reports
  • Automating Report Generation
  • A/B Testing
  • Why CTR is Important
  • Improving CTR
  • Regional Targeting
  • Keyword Bracketing
  • Using the Google Keyword Tool
  • Understanding My Client Center  (MCC)
  • Assignment
 

      ::  Module 15 :- SEO Tools & Case Studies

  • Check Ranking
  • Site Quality Check
  • Back link Check
  • W3C Validator
  • RSS Feedburner
  • Duplicate Content Checker
  • Keyword density
  • Pagerank Checker
  • SEO Reports Creation
  • Introduction of Onlywire
  • Interview Preparation
  • Case Studies
  • Final Project
 
 
 
   
  
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