Syllabus
- Duration: 2 Months
- Project: 2 Weeks
Module 1 :- Reporting and Management Tools (Google Analytics)
- Introduction to Google Analytics & Pyramid Model
- Installing Google Analytics on the Website
- Visitors - Unique visitors, Geographic and language information
- Traffic Sources- Direct, referring, and search traffic
- Site Usage
- Geographic Analysis, & Technical reports
- Content Analysis.
- Pages and Landing Pages.
- Website traffic-Measurement, Goal and Event tracking.
Analytics Terminology.
- Google Analytics Certification.
Module 2 :- Preparation of Global Certifications.
Google Certification:
- Google Analytics Individual Qualification (IQ).
Module 3 :- Interview Preparation & Project
- Interview Preparation
- Online Business Opportunities.
- Case Studies
- Live Projects.