Digital Marketing Courses

Learning Modes :

Syllabus

Module 1 :- Understanding Search Engines
  • Classification of Search Engines
  • How Search Engines Rank Pages
  • Top Crawler Based Search Engines
  • Page Rank
  • Alexa Rank
  • Google Dance
  • Golden Rule (SEO is done to web page and not website)
  • Google Sandbox
  • Hilltop Algorithm
  • What is Search Engine's Algorithms
Module 2 :- Keyword Research with Google Keyword Planner
  • Niche Audience
  • Getting Suggestions
  • Daily World Search
  • Competition
  • K.E.I (Keyword Effectiveness index)
  • Assignment
Module 3 :- Selection of Domain Name
  • How to Select a Domain Name
  • Keyword Specific URL
  • Use of Hyphens
  • Inner Pages URL
  • Domain Preference
Module 4 :- Content Writing - Heart of SEO
  • What is Content Writing?
  • SEO Friendly Content Writing for Website
  • Keyword Specific Content Product Description & Review Writing
  • Fresh Content
  • No Duplication
  • No keyword Stuffing
  • Keyword Density, Frequency & Prominence
  • Google Panda, Penguin & Humming Bird

a) Content Marketing: Blogs

  • The benefits of blogging
  • Choosing a blogging platform
  • Designing a blog
  • Working with contributors
  • Writing blog posts
  • Promoting a blog
  • Measuring the performance of a blog

b) Content Marketing: Newsletters, eBooks, Slides & Photos, Social Media

  • What's content marketing?
  • Understanding the power of social media as a platform
  • What are the four types of content for social media?
  • Distributing content on social media
  • Measuring success
  • Tips for great content marketing with social media

c) Writing Press Releases

  • Picking a topic
  • Defining your who, what, where, when, and how
  • Writing a title
  • Writing a quote
  • Writing the body copy
  • Distributing a press release

d) Writing Ad Copy

  • Writing relevant, eye-catching ads
  • Defining your goals and metrics for each campaign
  • Writing ad copy for different media types
  • Understanding your audience
  • Using personas in ad copywriting
  • Avoiding passive voice
  • Including a call to action
Module 5 :- On Page Optimization Concepts
  • What is On-Page Optimization
  • Page Naming {URL Structuring} and Folder Naming
  • Title Tag Creation
  • Meta Tags Creation
  • Heading Tags Importance
  • Bold Tags
  • Anchor Text
  • Important Factors for Keywords Keyword Density Internal Linking Stucture Page Segmentation
  • Headings Tags {H1 to H6}
  • Image Tag and it’s Attributes
  • Optimizing Layout of your pages
  • HTML Validation using W3C
  • Sitemaps Importance and Creation
  • Robots.txt use & creation
  • Page Speed Optimization Tool
  • SEO Sheet Creation & Execution
  • Handling Canonicalization Issues
  • hCard Integration
  • Redirects
Module 6 :- SEO for Ecommerce & International SEO
  • Understanding SEO and ecommerce
  • Working with semantic HTML
  • The technical components of ecommerce
  • Exploring ecommerce information architecture
  • Producing ecommerce content
  • Leveraging link building and social media for ecommerce
  • Adapting ecommerce websites for international audiences
  • Understanding cultural aspects of international SEO
  • Optimizing technical content for international audiences
  • Building links for an international audience
Module 7 :- Google & Yahoo Webmasters Tools
  • Site Configuration, Geographic Targeting & Setting Structuring data
  • Health : Crawl Errors, Crawl Stats, Blocked URLs, Fetch as Google, Index Status & Malware.
  • Traffic : Search Quires, Link to your site, Internal Links
  • Optimization : Sitemaps, Remove Urls, HTML & Content Keywords
  • Site Performance: PageSpeed Insights,
  • Assignment
Module 8 :- Off Page Optimization
  • Basics of Off Page Optimization
  • Factors for Off Page Optimization
  • Link Building Strategies
  • Traffic Building Strategies
  • Search Engine Submission
  • Directory Submissions
  • Article Submissions
  • Press Releases
  • Yahoo! Answers and SEO
  • Social Bookmarking
  • Video Submissions
  • Classified Posting
  • Forums Posting and Signatures
  • Search Operators
  • Link Wheel
  • Hubpages Creation
  • Squidoo Lens Creation
  • Assignment
Module 9 :- Creating Blog with Wordpress & Blogger
  • Why blog for business? Picking a platform Design your Blog
  • Blogs  Commenting Permalink Generator
  • Guest Blogging
  • Add a Gadget
  • Blog Submissions and Reviews
  • RSS Feeds Submissions
  • Assignment
Module 10 :- Local Search Google +
  • Understanding Google+ Local Search
  • Setting up and optimizing Google+ Local
  • Getting more reviews for your business
  • Optimizing your website for local search
  • Google Plus Posts and Photos
  • Google Plus Circles and Communities
  • Google Hangouts
  • Google Plus for Business
  • Assignment
Module 11 :- Types of SEO
  • White Hat SEO
  • Black Hat SEO
  • Grey Hat SEO
  • What to do if your site has been penalized?
Module 12 :- Reporting and Management Tools (Google Analytics)
  • Introduction to Google Analytics & Pyramid Model
  • Installing Google Analytics on the Website
  • Visitors - Unique visitors, Geographic and language information
  • Traffic Sources- Direct, referring, and search traffic
  • Site Usage
  • Geographic Analysis, & Technical reports
  • Content Analysis.
  • Pages and Landing Pages.
  • Website traffic-Measurement, Goal and Event tracking. Analytics Terminology.
  • Google Analytics Certification.
Module 13 :- Pay Per Click Marketing (Google AdWords & Bing)
  • Overview of Search Engine Marketing Paid Advertising or Pay per Click (PPC) Advertising
  • Introduction to Paid Advertising Services
  • How Google AdWords & Bing works
  • How to set up an effective Google Adwords  & Bing Campaign
  • Using professional tools to pick the right keywords for success
  • Analysing your market online
  • How to write effective Adword Ad copy
  • How to set budgets
  • How to set up a locally targeted campaign
  • Improving your Click Through Rate (CTR)
  • Landing pages for success
  • Managing Your Campaigns on an ongoing basis
  • Advanced Keyword Research
  • How to see what the competition is bidding on
  • Writing even more compelling ads
  • Advanced Campaign Optimization
  • Creating Reports
  • Automating Report Generation
  • A/B Testing
  • Why CTR is Important
  • Improving CTR
  • Regional Targeting
  • Keyword Bracketing
  • Using the Google Keyword Tool
  • Understanding My Client Center  (MCC)
  • Assignment
Module 14 :- Google Tag Manager
  • Creating an account and container
  • Installing containers
  • Using built-in tags from Analytics, ClickTale, and other services
  • Working with variables
  • Firing events with triggers
  • Creating versions
  • Using custom tags
  • Implementing a data layer
Module 15 :- Email Marketing.
  • What is Email Marketing?
  • Creating optimized campaigns
  • How to measure success?
  • Managing your database
  • Best practice case studies
  • Choosing 3rd Party Email Providers

Learning MailChimp

  • Setting up a free MailChimp account
  • Adding and importing subscribers
  • Working with email templates
  • Sending your first email campaign with MailChimp
  • Viewing reports
  • Adding a signup form to your website
  • Managing subscriber lists
  • Improving your click and open rates
  • Upgrading to a paid MailChimp account
Module 16 :- Digital Marketing Stratgey
  • Overview of integrated marketing plans
  • Choosing the best digital marketing channels
  • Creating an integrated digital marketing plan
  • Costing and resourcing internet plans
  • Aligning business objectives, strategy and tactical solutions
Module 17 :- Social Media Marketing (Facebook, Twitter, LinkedIn, Pinterest, Instagram & Google+ ) Trends and Methodologies
  • Establishing goals for social media marketing
  • Writing for the social web
  • Listening and researching online conversations
  • Publishing a business blog to boost your online visibility
  • Tips for building visibility of your social networking profiles
  • Attract leads, boost sales & retain customers through social networks
Module 18 :- Facebook Marketing: Advertising
  • What is social media marketing?
  • Comparing Facebook and Twitter
  • Creating a brand presence
  • Defining your objective
  • Writing tweets and using retweets
  • Adding media and hashtags
  • .
  • Attracting followers on different platforms
  • Writing engaging Facebook posts
  • Reviewing Facebook and Twitter analytics
  • Understanding Facebook ad types
  • Setting up an advertising account with Facebook
  • Identifying and targeting your primary audience
  • Choosing a budget
  • Writing Facebook ads
  • Boosting page posts
  • Creating and scheduling reports
  • Improving ad performance
  • Understanding Facebook's ad policies
  • Social Media Plugins.
Module 19: - Twitter Essential & Advertising
  • Understanding Twitter and microblogging
  • Finding friends by searching your contacts
  • Creating and viewing your Twitter profile
  • Composing a tweet
  • Creating a Twitter poll
  • Using hashtags
  • Deleting, pinning, and sharing tweets
  • Navigating an individual tweet
  • Interacting with tweets and users
  • Exploring Twitter settings
  • Creating a Twitter Moment
  • Twitter ad types and Twitter Card types
  • Creating a Twitter profile
  • Targeting an audience
  • Setting up bidding
  • Creating a campaign
  • Creating promoted tweets
  • Scheduling tweets
  • Including photos and video in tweets
  • Viewing reports.
Module 20 : LinkedIn For Business.
  • Creating an effective LinkedIn profile
  • Configuring a public profile and profile URL
  • Finding and adding connections
  • Exploring messages
  • Navigating LinkedIn Groups
  • Following companies and influencers
  • Exploring the feed
  • Publishing articles
  • Configuring privacy settings
  • Exploring account types
Module 21 :- Pinterest for Business
  • How to pin
  • Researching customers on Pinterest
  • Creating a Pinterest plan
  • Creating a pinnable website
  • Opening a business Pinterest account
  • Linking to other social networks
  • Following other pinners
  • Crafting good pin descriptions
  • Creating article- and product-rich pins
  • Measuring Pinterest success with analytics.
Module 22 :- Instagram for Business
  • Business opportunities on Instagram
  • Brainstorming content ideas
  • Developing a posting schedule
  • Optimizing your Instagram profile
  • Uploading photos and video
  • Interacting with the Instagram community
  • Using Instagram stories
  • Using business-appropriate filters and hashtags
  • Embedding Instagram photos and badges.
Module 23 :- Preparation of Global Certifications.

Google Certification:

  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising
  • Google Analytics Individual Qualification (IQ).

BING Certification :

  • Microsoft Bing Ads

Facebook Certification (Paid)

Module 24 :- Lead Generation
  • Setting goals & Identifying funnel stages
  • Deciding on an approach
  • Building a lead generation plan and a team
  • Publishing engaging content
  • Creating an SEO & SEM strategy
  • Creating compelling offers and calls to action
  • Optimizing landing pages
  • Using paid ads and direct mail
  • Generating leads with blogs and social media
  • Developing databases
  • Making the purchase process clear and simple
  • Measuring campaign effectiveness.
Module 25 :- Affiliate Marketing
  • Affiliate Marketing tracking
  • Affiliate networks
  • Affiliate Marketing SWOT
  • Choosing a suitable affiliate
  • How to drive traffic using Affiliate Marketing
  • How Affiliate Marketing differs from banner advertising
  • Cost per Acquisition marketing
  • Examples of successful campaigns and case studies
Module 26 :- Video Marketing
  • How digital video works?
  • Setting your objectives for developing your video implementation
  • Viral' video and how this works
  • User generated content and how you can take part.
Module 27 :- Mobile Marketing
  • The development of Mobile Marketing
  • Various forms of mobile marketing Identifying and understanding your audience on mobile
  • Geo-targeting your campaign for smart phones
  • How are consumers using mobile marketing?
  • Examples and case studies.
Module 28 :- Digital Display (Banner)Advertisement
  • Display Advertising Overview
  • Summary of top advertisers
  • Overview of advertising industry
  • Banner types and sizes
  • Advertising rates and revenues
  • Cost per click
  • Cost per impression
  • Developing your campaigns
  • Flash, multimedia & interactive advertising
  • Tracking, Metrics and Measuring
  • Case studies
  • Getting better results
  • Maximizing revenues
  • Ad creative and ad copy.
Module 29 :- Learning Google AdSense
  • Understanding ad networks and AdSense's limitations
  • Learning which situations are best for using AdSense
  • Setting up an AdSense account
  • Creating new ad units
  • Displaying ads on a website
  • Configuring channels and ad styles
  • Allowing and blocking ads
  • Reviewing the AdSense dashboard
  • Running AdSense reports and custom reports
  • Exporting data
  • Reviewing payee and account settings
  • Downloading the AdSense mobile app.
Module 30 :- Online PR & Brand Reputation
  • How to develop an online press release?
  • How to monitor and measure your online brand and reputation
  • Measuring the success of your online PR
  • Case studies and best practice examples of online PR
Module 31 :- Building an Integrated Online Marketing Plan.
  • Assessing your resources and budget
  • Developing your brand's narrative
  • Segmenting by location
  • Segmenting by demographics
  • Segmenting by usage or other behavior
  • Why segmenting is important
  • Creating and using customer personas.
  • Avoiding mixing mediums
  • Marketing via search, email, and blog posts
  • Reaching fans on social media
  • Integrating video
  • Researching the market
  • Publishing content
  • Reviewing your success
Module 32 :- SEO & SMO Tools.
  • Check Ranking
  • Site Quality Check
  • Back link Check
  • W3C Validator
  • RSS Feedburner
  • Duplicate Content Checker
  • Keyword density
  • Pagerank Checker
  • SEO Reports Creation
  • Introduction of Onlywire
Module 33 :- Interview Preparation & Project.
  • Interview Preparation
  • Online Business Opportunities.
  • Case Studies
  • Live Projects.